Yes, it’s part of public opinion, only that the public has lost the diligence for serious scrutiny, content with name-recall and fortuitous events like the death of a mother that catapulted an incompetent senator-son to Malacanang.
Research institutions that conduct the surveys may brag about the science that they use. But the science is confined to technical controls, e.g. choice of respondents and methodology. There is nothing in these exercises that explain why the respondents choose this or that candidate. The choices are devoid of any logic in that they simply prove the advantage of being an incumbent, having a familiar surname and being seen on TV often.
And this is precisely where the danger lies.[]