DAVAO CITY (MindaNews/22 February) – Forty-eight minutes or 35.5% of the entire 135-minute Presidential Debate on Sunday were spent on advertisements, spread across six commercial breaks of eight minutes each.
MindaNews monitored 117 ad placements, seven of these campaign ads of the Presidential candidates, except Davao City Mayor Rodrigo Duterte, and three from the Commission on Elections (Comelec).
DEBATE ON A TINY SCREEN. While taking a break from their rehearsals along the sidewalk of Roxas Avenue in Davao City Sunday afternoon, two musicians update themselves on the Presidential Debate in Cagayan de Oro City with the help of their mobile phones, afternoon MindaNews photo by TOTO LOZANO
Vice President Jejomar Binay, Senator Grace Poe and former Local Governments Secretary Mar Roxas had two ad placements each, while Senator Miriam Defensor-Santiago only had one. Duterte had none.
But Duterte generated the most buzz on Twitter, with 322,000 tweets. Binay placed second with 212,000 tweets, Roxas with 78,000, Poe with 69,000 and Santiago with 65,000.
Senatorial candidates Francis Tolentino and Martin Romualdez also had two ad placements each while Senator Ralph Recto had one .
Duterte asked hosts Jessica Soho and Mike Enriquez of GMA if they would be given additional time so the candidates could talk at length about their platform of governance.
“We’re good until 9 (p.m.). .. Give us time to explain further what we’d like to present to the people,” he said.
Mindanawon netizens wondered why only one Mindanao-specific issue was asked — the last question on the Bangsamoro Basic Law — out of five supposedly labeled “Mindanao Issues” in Round 3 of the Presidential Debate and why only two of the five Presidential candidates were given the opportunity to say their piece on this crucial issue.
Below is MindaNews’ listing of the debate segments, commercial breaks and the ad placements.
OPENING STATEMENTS: 10 minutes (5 to 5:10 p.m.)
AD BREAK 1: 8 mins (5:10 to 5:18 p.m.)
- Ensure
- Palmolive
- McDonalds
- Binay
- Babyflo
- Cornetto
- Master Deep Cleanser
- San Mig Light
- Elica
- Knorr Sinigang Mix
- Comelec
- Zesto
- Surf
- Golden Fiesta
- Ralph Recto
- Nescafe Latte
- KFC
- Dove Intense Repair
- Plemex
ROUND 1: 20 minutes (5:18 to 5:38 p.m.)
AD BREAK 2: 8 minutes 5:38 to 5:46 p.m
- Kopiko black 3 in one
- McDonalds
- Lhuillier
- Sunsilk
- Bear Brand Adult Plus
- Grace Poe
- Cornetto
- Tide
- Del Monte heart smart
- Lysol
- Milo
- Dove Men Deodorant
- San Miguel Beer
- Palmolive
- Francis Tolentino
- Chippy
- Chowking halo-halo
- Knorr Cubes
- Similac
ROUND 2a: 14 minutes (5:46 to 6 p.m. )
AD BREAK 3: 8 minutes (6 to 6:08 p.m.)
- Subaru
- Zesto
- Palmolive Naturals
- Kopiko black 3 in one
- Mar Roxas
- Downy
- Lactum
- Rexona
- KFC
- Comelec ad
- Ajinomoto
- Surf
- San Miguel beer
- Moneygram
- Cerelac
- Martin Romualdez
- Nescafe Classic
- Dove intense repair
- Cornetto
- Babyflo
ROUND 2b: 8 minutes (6:08 pm to 6:16 pm)
AD BREAK 4: 8 minutes (6:16 to 6:24)
- Oppo
- Greenwich Hawaiian overload
- Breeze
- Ensure
- Grace Poe
- Palmolive Stay Vibrant
- San Miguel flavored beer
- Cornetto
- Flawlessly U
- Tiki-tiki
- Knorr Cubes
- Nescafe Creamy Latte
- Hansel
- Sunlight
- Purefoods corned beef
- Tide
- KFC
- Francis Tolentino
- Ginebra San Miguel
- Tresemme
- Tang orange
ROUND 3a: 16 minutes (6:24 p.m. to 6:40 p.m.)
AD BREAK 5: 8 minutes (6:40 pm to 6:48 p.m.)
- Rebisco 4027
- Surf
- Red Horse
- Miriam Defenso Santiago
- Milo for grownups
- Sunsilk
- McDonalds
- RiteMed
- Enfagrow
- Comelec
- Cornetto
- Babyflo
- Aji Sinigang Cubes
- Elica
- Anlene
- Binay
- Emperador
- Ariel
- Kopiko Blanca
ROUND 3b: 9 minutes (6:48 pm to 6:57)
AD BREAK 6: 8 minutes (6:57 pm to 7:05 p.m.)
- Palmolive
- San Mig light
- Tide
- Mar Roxas
- Blackwater
- KFC
- Vaseline lotion
- Anlene
- Glade
- Knorr sinigang mix
- Metrobank
- Cornetto
- Goldilocks
- Strepsils
- Martin Romualdez
- Breeze
- San Miguel Zero
- Palmolive Conditioner
- Nescafe Latte
CLOSING STATEMENTS: 10 mins (7:05 to 7:15 pm)
PiliPinas Debates 2016 was initiated by the Commission on Elections (Comelec) which entered into a memorandum of agreement with the giant TV networks and newspapers, a move that has generated complaints from the media and earned Comelec chair Andres Bautista a lawsuit from rappler.com.
Sunday’s Presidential Debate was the first of three rounds and was presented by GMA 7 and Philippine Daily Inquirer.
The Visayas debate will be held in Cebu City on March 20 and hosted by TV5 and the Philippine Star
The Luzon leg will be hosted by ABS-CBN and the Manila Bulletin while the lone vice presidential debate will be hosted by CNN Philippines, in partnership with Rappler and Business Mirror, on April 10 in Metro Manila. (Carolyn O. Arguillas / MindaNews)
